Bobi is a user-focused digital specialist with 10 years’ experience of digital communications and strategy in the third sector. She is passionate about digital and the opportunities it offers.
Back in August 2022, following the launch of our Digital Strategy series with SCVO, we started work with a refugee charity to develop some training to help their communications and events team make the most of their time.
I was reminded this weekend of this question as I helped my mother-in-law. She’s recently moved to a new home and after a few months of struggling to get live TV through her Smart TV, asked me to take a look. The solutions she’s been given from someone else? Buy an additional piece of £200+ equipment which should (they hope) allow her to watch live TV.
Your target audience is a group of people that you’ve identified that you want to reach and engage with. This can be based on demographics such as age, income level, education, location, or behaviour. While not everyone will be interested in supporting a particular topic, it may be that they are more receptive to other areas that are related or loosely associated, giving you an opening to engage.
For a project with a large NGO, Bobi reached out to contacts that were apart of the Government Digital Service at the start to see what lesson could be learnt. The suggestions were so good, she shares them here.
I started my day today with a DigiShift session. This months theme was about strategies to de-risk digital activities ( link to watch the full session to be added soon). During the post session discussion one of the speakers, Raymond… Read More »Thinking ‘digital’ a few ideas on what that might mean.
Since starting BeMoreDigital, I have focused on developing a range of Free and affordable methods to help you improve your skills and confidence in digital ways of working. One of the ways I’ve done this is to share the activities… Read More »Building a collection of activities to help you solve your challenges
Back in the Summer of 2020 I reached out to Emma (Beyond Profit) to collaborate on an exercise for one of the sessions in the 6 week test. It was so much fun that when I started thinking about how to help bring quality courses from different experiences to you, Emma was the first buddy I thought of.