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Adding more doesn’t (always) mean better

I was reminded this weekend of this question as I helped my mother-in-law. She’s recently moved to a new home and after a few months of struggling to get live TV through her Smart TV, asked me to take a look. The solutions she’s been given from someone else? Buy an additional piece of £200+ equipment which should (they hope) allow her to watch live TV.

Finding your audience

Your target audience is a group of people that you’ve identified that you want to reach and engage with. This can be based on demographics such as age, income level, education, location, or behaviour. While not everyone will be interested in supporting a particular topic, it may be that they are more receptive to other areas that are related or loosely associated, giving you an opening to engage.

A screenshot of a welcome message to the community from Bobi. Bobi is wearing big glasses and an even bigger smile.

A community experiment

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A community space so people attending BeMoreDigital events can chat, see upcoming events, and access our resource library (coming soon).