Skip to content


Finding your audience

Your target audience is a group of people that you’ve identified that you want to reach and engage with. This can be based on demographics such as age, income level, education, location, or behaviour. While not everyone will be interested in supporting a particular topic, it may be that they are more receptive to other areas that are related or loosely associated, giving you an opening to engage.

Think Feel Do

Think, Feel, Do, helps you to get to the ‘why’. The reasons behind peoples actions are often difficult to understand.