Your target audience is a group of people that you’ve identified that you want to reach and engage with. This can be based on demographics such as age, income level, education, location, or behaviour. While not everyone will be interested in supporting a particular topic, it may be that they are more receptive to other areas that are related or loosely associated, giving you an opening to engage.
Ways to learn
When we’re busy we seem to get a bit blinkered and force ourselves to keep racing to the next thing to do. Three Little Pigs is an activity to help you reflect.