Digital Strategy

A six week cohort based programme of workshops and dedicated 1:1 sessions to help start, maintain, and measure your digital progress. All sessions will be delivered online by an experienced digital training practitioner.

6, 90 minute sessions

The six 90 minute sessions will take learners through the main phases of the double diamond, discover, define, design, develop. This framework is a well used and tested design and business approach proven to deliver targeted results with lower levels of financial expenditure. The approach is endorsed by organisations across the UK and beyond.

Discover – The process starts by questioning the challenge and quickly leads to research to identify user needs.

Define – The second phase is to make sense of the findings, understanding how user needs and the problem align. The result is to create a design brief which clearly defines the challenge based on these insights.

Develop – The third phase concentrates on developing, testing and refining multiple potential solutions.

Deliver – The final phase involves selecting a single solution that works and preparing it for launch.

In addition to teaching the steps to develop a useful digital strategy, this programme is designed to introduce transferable knowledge of design thinking, iteration, and improved digital habits.

Session outline

Introduction + Discover the possibilities of your digital strategy

This session will introduce the initial the programme and the work to be done in developing a digital strategy and start the learner’s thought process in the discovery phase.

  • Cohort introduction and icebreaking activities
  • What is a digital strategy?
  • Why is it important?
  • How might it help my organisation?
Discover the questions to explore, the research to do, and engage you wider organisation
  • What aspects of my organisation should be included in my discovery work?
  • What are your key challenges?
  • What are your strengths?
  • What are your weaknesses?
  • What don’t you yet know?

Following the session you will be encouraged to work with you team and organisation to dive deep and discover the problems / ambitions held. This work will be completed within a supplied Notion document and comments provided by the tutor.

Define goals and measure success

The key to strategic digital success is the ability to measure success and make data driven decisions to support the ability to quickly pivot approaches.

  • Why is measurement important?
  • What are the key methods? – Introducing OKRs
  • Understanding results
  • Setting your organisational key results

Following the session you will be encouraged to explore additional metrics that you could bring in to your strategic decision making process. This work will be completed within a supplied Notion document and comments provided by the tutor.

Define your tools

In many small organisations there is not the understanding necessary to productively manage the digital tools in play. This session will help you map the tools that you have and visualise how they connect. In some instances these activities will highlight gaps, in others duplication.

  • An understanding of what your digital building blocks are (or tech stack) and where they connect
  • An idea of what is important to make your digital activities work
  • A visualisation of how your tools connect and serve your organisation
  • Map distinctive journeys of users and the tools / teams that these journeys touch

Following the session the you will be encouraged to work with your wider organisation to dive deep and discover the tools and connections in your organisation. This work will be completed within a supplied Notion document and comments provided by the tutor.

Develop digital habits

A digital strategy is as good as those that implement the change. In order to put your digital strategy in to place successfully we must develop good digital habits

  • The science of habits
  • What is good digital practice
  • Compliance, ethics, and risks
  • Build your habits
Deliver your roadmap and digital strategy

In this final session we will share our strategies. In order to deliver a useful and impactful digital strategy the author(s) must get ‘buy-in’ from the wider organisation. During this session you will present your strategies to the group for feedback. This can act as a practice session before sharing the work you’ve done with your organisation.

Before this session you will be given templates, examples, and guidance to prepare for their presentation.

Bookable 1:1 time

Each week you will have access to book a 20 minute slot to discuss 1:1 the challenges that you face, seek guidance in approaching a particular challenge, or to explore ideas.

What will you create?

By the end of the programme you will have worked there way through the steps necessary to develop your own digital strategies for their organisations. You will have:

  • A draft strategic document
  • A recorded presentation
  • Confidence in your understanding of your organisations digital activities
  • Transferable skills from best practice activities